-NEW NORDIC historic FOOD-




MATR: food, meal in old Norse. Anglo pronunciation: Matter

Jonas grew up on the Danish Island of Bornholm in the Baltic Sea, where the very soil brings forth amazing produce and pioneering entrepreneurs in the Danish food industry. 


Jonas has traveled and worked in kitchens in India and the UK and trained under the great vegan chef, Arnaud Hauchon who runs the restaurants at the prestigious Five Elements in Hong Kong. 


After years of being a chef, Jonas decided to move to London to do his masters in Applied Imagination from Central Saint Martins. At CSM, Jonas conducted research in exploring ancient food habits. That took him back to his essence, his roots. Jonas’s upbringing on Bornholm was filled with picking wild strawberries in the forest or eating cherries right off the trees. Being in existence with nature.

He further explored Viking cuisine and mixing his ancestral history with modern new Nordic techniques, he was driven to recreate those experiences in the London setting. Not just in the food, but in the story, the philosophy, and the social narrative of the act of eating together as a clan. He needed
a ground for experimentation. That's when MATR was created.

When he is not cooking Jonas is hanging out with his family in the Hampstead Heath, or touring and singing in music projects such as Heilung and Stoi


Dinner Clubs

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We offer New Nordic Dinner Experiences at the community-style Chef's table to enjoy a social and interactive evening, with a wide variety of interesting people, whilst enjoying a New Nordic Tasting menu with carefully paired wines.


The produce is 100% seasonal, wild and local and the wines are all natural from small-batch producers. The experience is rustic, warmhearted and embracing whilst exploring all your senses to satisfy the expectations of a modern fine dining experience. Coupled with this, is the desire to give our food a story, a narrative, which we take great care to deliver at our dinners. This could, for instance, be a modern interpretation of a Viking farmers breakfast of day-old flatbread and stew, transformed into a perfect fit for the main course. In this way, we intend to make your plate come alive with more than just the sight, the smell, and the taste. 


We say “Skål” and welcome you to MATR. 

Contact MATR

jonaslorentzen@matrfood.com / TEL: +447562525634